Enterprise Mobility enters a new era

Tuesday 26 December 2023

Committed to providing excellent service and customer experiences, Enterprise Mobility offers mobility solutions through a diverse portfolio of brands.


Car and utility vehicle rentals, fleet management, car-sharing, ride-sharing, car sales, car subscriptions—Enterprise offers a wide range of offerings for professionals through its new brand, Enterprise Mobility. "From day one, we have been inspired by a bold idea: to create better experiences in the way the world moves," said Chrissy Taylor, President and CEO of Enterprise Mobility. "This marks the beginning of our next chapter, strengthening the commitment of our global team of 90,000 people to provide exceptional service to our partners and customers by innovating to meet their ever-evolving needs."

A new identity
Enterprise Mobility adopts a new visual identity and a new slogan: "Moving the world forward, one journey at a time." This new identity pays homage to the two iconic parallel lines of the 1965 Executive Leasing logo. However, all Enterprise Mobility brands* will remain unchanged as key offerings in the portfolio. The new logo aims to reflect the group's evolution, from a fleet of seven cars over sixty years ago to a global network of mobility solutions serving consumers, businesses, and public entities. "We founded the group as a car rental company and are recognized today as the world's largest car rental provider. However, the company has evolved significantly in terms of networks, offerings, and customer segments served," emphasized Chrissy Taylor. "Enterprise Mobility encompasses all of our offerings and services while continuing to invest heavily to meet the mobility needs of our customers, today and in the future."

*Enterprise Rent-A-Car®, National Car Rental®, Alamo®, Enterprise CarShare® et Car Club®, Enterprise Fleet Management®, Enterprise Car Sales®, Enterprise Truck Rental®, Enterprise Flex-E-Rent®, Exotic Car Collection by Enterprise®, Commute with Enterprise®, Subscribe with Enterprise®, et Entegral®