Mobility Solutions Volkswagen Group: a new multi-brand organization.

Friday 5 January 2024

Volkswagen Group France has adopted a new corporate organization called Mobility Solutions Volkswagen Group. It offers mobility solutions in partnership with Volkswagen Financial Services.


Mobility Solutions Volkswagen Group, the new overarching structure of Volkswagen Group France, brings together the brands Volkswagen, Audi, Seat, Cupra, Skoda, and Volkswagen Commercial Vehicles. Established on September 1, 2022, its mission is to sell mobility solutions in partnership with Volkswagen Financial Services for related financial services. This new direction consolidates the activities of Used Vehicles, Short-Term Rentals, Long-Term Rentals, Corporate Sales, Public Markets, and new mobilities. Led by Lahouari Bennaoum, it aims to address the challenges of sustainable mobility, accelerate the shift from ownership to usage, develop solutions that meet corporate customer expectations, and continue the development of used vehicle activities.

A Business Unit and Several Departments
This Business Unit strengthens itself with a Marketing and Performance department to manage topics such as used vehicle pricing, residual value, total cost of ownership (TCO), digital, and data. It also establishes a New Mobilities service with a responsible for network structuring and a fleet mobility manager to develop new services supporting fleet customers in reducing their carbon footprint. Mobility Solutions Volkswagen Group includes other entities, including the Used Vehicles & Short-Term Rentals department in charge of used vehicle business remarketing, the deployment of new used vehicle labels, and network rental animation. The Corporate Sales, LLD (Long-Term Rental), and Public Markets department are also responsible for the One Back Office Fleet Agency and BEV Agency related to agency contracts. Finally, the Corporate Sales Networks department operates for the six brands of the group."